Is it really necessary to go for Trademark Registration? This is the question every successful businessman may have in her/his mind. The answer to the following question varies from person to person. But in general, modern will be benefited from Trademark Registration. Even in the beginning, blogs were all about personal communication but with the changing world and advancements they too have evolved into business and brands Or we can say, they have become entities worth trademark registration.
A trademark registration basically gives protection to your brand by others in your specific business area. For example, you are knit woolen clothes like sweaters, socks, gloves, caps. People around you keep asking you to knit for themselves.
Sensing the popularity of woolen clothes, you decide to start a blog showing how to make them. Your blog, knitting for beginners, is so popular that you start selling it to your readers. You created a logo for the same but one of the readers tells you that the logo you have created is already in use and is encroaching on your readership and potential business. This is the reason why you need to trademark your blog name and logo, so in the future, you will be able to stop anyone from trying to sell her/his things under her too-similar name.
The need for Trademark Registration
Trademarking starts with the brand itself and extends beyond merely applying. The one with a strong, unique name will receive trademark registration. Thus, a company must research high and low for any existing mark that can be considered confusingly similar. Owners must actively protect their rights even after receiving a federal registration. Owners are the ones who can stop other entities who fringes on their rights as no one else will tell an entity to stop using your trademark.
There are a few other considerations. Some names are too general and generic and can’t be trademarked. For example, just because you have a website called “dogs.com”, that doesn’t mean you can trademark the word “dogs”. The name has to be more unique than that.
It is very important to understand why a trademark is an important asset and also helps in the growth of the business. Here are some reasons why trademark registration is important to your business.
Trademarks are an effective communication tool
A single logo or brand can convey intellectual and emotional attributes and messages about you, your company, and your company’s reputation, products, and services. Your trademark doesn’t need to be a word, design can be recognized regardless of language or alphabet.
The “Coca-Cola” design is recognized globally, regardless of whether the native language is Swahili, Chinese, Spanish, Russian, Arabic, or English.
Trademarks make it easy for customers to find you
As you already know that the marketplace is crowded and you are always surrounded by competitors. It’s hard to distinguish your business from others. That’s why trademarks/brands are an efficient commercial communication tool to capture customer attention and make your business, products, and services stand out. When a customer views your trademark he/she immediately know who they are dealing with the reputation of your business and are less likely to look for alternatives.
Trademark allows businesses to effectively utilize the Internet and social media. Businesses can utilize the internet and social media
The first thing a customer will do is to search your brand name into a search engine or social media platform (Facebook, Twitter, Pinterest) when looking for your products and services.
Higher the traffic on your website, the higher the rankings which will even bring more traffic, more customers, and more brand recognition.
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Trademark can make hiring easier
Brands can inspire positive feelings in people’s minds. As a result, employment opportunities are more attractive to candidates. Employee retention can be higher if employees have positive feelings for the brand and the products and services offered.
Always keep one thing in mind that the more you differentiate your brand from others in your industry, the easier it’ll be to protect. Choose a name and logo that distinctly identify your business and will protect it from competitors.
It’s a very crucial step in company formation. This will allow you to run a hassle-free legal business.